Join Richard The Magician on Social Media
Want to get to know Richard? Follow him on his social media channels! Richard knows how to use social media the right way. Every platform is different. Therefore, the content should be different. People use Instagram differently than Facebook and Twitter. The same exact content should not be shared across all platforms. Important things like live events and new blog posts are the exception. It would be best to follow Richard on each of his social channels to if you want to stay up to date! He manages his social media personally. If you comment or message him on any of these platforms, he will respond.
Here is how Richard uses each channel individually:
My Facebook Fan Page is where you will see updates on my latest live events. I will also Live-stream events with Facebook Live. Videos made specifically for Facebook with be watchable with the sound off! 80% of Facebook users do not turn the sound on when videos autoplay.
By following my Facebook Fan Page, you will be included in Facebook Event invites! This is the most efficient way to know when and where I am performing next.
Other specific news about MY business will be posted here as well.
Instagram is probably my most utilized social media platform! There are many things I will share here that I will NOT share elsewhere.
Instagram is like an online storefront. It's what you would see if you walking by a business and look through the window.
Since I am not a store, I use Instagram as a way of taking my online friends with me to events or public outings. It would be as if you are right there with me, sharing in my adventures!
I also use Instagram to help promote my clients' events. I will offer things like Magic Castle guest passes as an incentive to attendees for sharing pictures and videos from the event on THEIR Instagram. All they have to do is tag the event! It is a great way of showing THEIR friends what they missed by not attending.
YouTube is very near and dear to my heart. It's where I get to express myself creatively. I have FREE magic tutorials for those who wish to learn magic. Other shows will come online within the next year. One such show will be a Vlog with industry tips. Another will be a talk-show format discussing current events with a magician's worldview. It is purely for education and entertainment. All promotional videos are reserved for Facebook.
Here is a sample of the kind of content you'll find on my YouTube channel:
LinkedIn is straight up a B2B platform. I am very careful as to what I share here. Twitter and Instagram are great ways to get to know my clients personally. But, LinkedIn is all about business. I use it to connect with potential clients. Similar to Twitter, I curate third party content pertinent to my clients.
Generating original content with LinkedIn Posts is what makes this platform special. The posts I create are designed to share useful insights with my connections.
Here is an example of one of my LinkedIn Posts: How Magicians Price Their Services