A good business does more than sell a product. They build relationships. Magic, by its nature, is a cooperative art form. There is no trick unless somebody picks a card! Magic at company events is a useful tool.
At your company events, Richard will help your team effectively communicate its message using the 3 E’s:
- Entertain
- Educate
- Elevate
Entertain
Effective communication requires listening. Nothing creates a response like magic!
Studies show that audiences are far more responsive to a message it is entertaining. Your clients and staff will retain and appreciate your message more if the presenter is entertaining while delivering it.
Educate
Entertainment is just the beginning. Oftentimes, the message can get lost in the spectacle. You need a presenter who can use the message to build bridges between you and your clients.
Richard understands the delicate balance between entertainment and education. He will help your company build bridges, not walls at company events.
Elevate
Magic can help elevate your relationships to new heights.
We are all created equal, but the cream will rise to the top! Effective communication means staying top-of-mind. That means communicating a message your clients will want to share with others. You need to give them something to talk about.
Magic is more popular today than it ever has been. Magicians are all over reality television, YouTube and social media.
Richard can ensure that the next time your client sees magic, they will associate it with your company.
The Perfect Icebreaker
The most crucial element of effective communication is the opener! It set the tone for the rest of the relationship. Sales can sometimes create an adversarial relationship between your prospective client and your sales rep. This happens because the client feels that the sales rep is trying to “get” something from them. This makes the client take defensive action by resisting and being unresponsive to the sales pitch.
You can avoid this unpleasant experience by having a magician break the ice between you and your client!
Richard will make your clients feel at ease. He will use his skills as a magician to open dialogue between your clients and sales reps.
Hospitality
Hosting hospitality events show your clients how much you appreciate them.
It is one thing to gain a new client; it is another thing to keep a client.
According to Knaps Staircase Model of Relationship Development, there are five steps into a strong relationship and 5 steps out.
The deadliest step down the ladder is stagnation. It is the third step in losing a relationship. The scary thing is, most people don’t even realize that their relationship is in trouble until they’ve reached stagnation.
The word stagnation means to be stagnant. Think of stagnant water. It begins to grow mold and get dirty. There is no life in it. Whatever waste goes into the water will stay there.
This is what happens to your business relationships when there is no follow up. There’s nothing to keep the relationship going. Your relationship with the client grows stagnant. According to the staircase model, if you reach this point, it is already too late.
There is a way out. Break the stagnation by making a splash!