Richard + Traffic = SALES!
Magic For Trade Shows
The Perfect Icebreaker
The most crucial element of effective communication at a Trade Show is the opener! It set the tone for the rest of the relationship. Sales can sometimes create an adversarial relationship between your prospective client and your sales rep. This happens because the client feels that the sales rep is trying to “get” something from them. This makes the client take defensive action by resisting and being unresponsive to the sales pitch.
You can avoid this unpleasant experience by having a magician break the ice between you and your client!
Richard will make your clients feel at ease. He will use his skills as a magician to open dialogue between your clients and sales reps.
At trade shows, when a prospective client starts talking with one of your team members in the booth, a hundred more prospects walk by.
Having a magician on your team will help bring more prospects into the booth and keep them there! Richard will use his skills as a magician to get the crowd excited about your products and services. As soon as he is finished with his magical presentation he will hand the prospects over to his other team member to close the deals!
Hosting hospitality events show your clients how much you appreciate them. This could be the most important event of any trade show.
It is one thing to gain a new client; it is another thing to keep a client.
According to Knaps Staircase Model of Relationship Development, there are five steps into a strong relationship and 5 steps out.
The deadliest step down the ladder is stagnation. It is the third step in losing a relationship. The scary thing is, most people don’t even realize that their relationship is in trouble until they’ve reached stagnation.
The word stagnation means to be stagnant. Think of stagnant water. It begins to grow mold and get dirty. There is no life in it. Whatever waste goes into the water will stay there.
This is what happens to your business relationships when there is no follow up. There’s nothing to keep the relationship going. Your relationship with the client grows stagnant. According to the staircase model, if you reach this point, it is already too late.
There is a way out. Break the stagnation by making a splash!