Common Sense SEO
Common Sense SEO for the Better Business Practitioner
Hey friends! I have not blogged in awhile. Happy to say, I’ve been very busy growing my business. I recently learned some new SEO tactics. My ranking has greatly improved since implementing these tactics. I think it would be beneficial two other magicians and small-business owners alike.
I love the changes Google has made to its SEO algorithm. I call this “Common Sense SEO.” It’s all things you should be doing anyway. It creates a win-win situation. If you follow Google’s guidelines, then you automatically create a better online experience for your customers. This means conversions. More conversions means better SEO ranking.
Google wants to provide a valuable service to its users. If you go on Google and search for something, you expect the listings provided to match your search. The only way Google can assure customer satisfaction to their users is by providing qualified listings. Imagine searching for used cars in your area, but all you got were movie listings for the new Fast and Furious movie. You’d be furious!
It’s all about your content. A website is not just an online brochure. It needs to be an interactive experience for the user. Websites are beginning to replace salespeople. Therefore, the buying experience needs a human touch. When I visit a website, I am immediately turned off if the main page bombards me with information. It’s no different than meeting a salesperson who immediately starts talking a mile a minute, shoving photos in your face. I want my options to be clear and information to be presented to me in a way I can understand. When this happens, I am more likely to click through, read the content, fill out a form, or make a purchase. When those things happen, you rank higher in Google.
There are of course other details like meta descriptions, H1 and H2 headers, image compression, and so on. Those details are super easy to fix. The hard part is providing good content in the first place.
Think of your keywords like the thesis to a good paper. If you were to summarize the content of a single page on your website in three words, those would be your keywords.
I was amazed at how scatterbrained my pages felt when I read them. Luckily, WordPress has a great SEO plugin called Yoast. It will tell you what changes need to be made in order to improve optimization.
Here is a summary of these SEO tactics:
- Sum up a Page’s content in only 3 words and make those your keywords.
- Place the key words in you’re heading, subheading, page title, and the page’s first paragraph.
- Write your content as if you were actually talking to a prospective client.
- Anticipate questions they might have and make the information as crystal clear as possible.
- Have at least 350 words in the body of the page.
Those are the basics. You also want to optimize your images. Give them very specific titles with very specific meta descriptions. You might also want to consider downloading a plugin for WordPress that will compress images, like Smush.
Once you have these basic things in place, then you can look into hiring someone to help with the finer details. SEO does become more complicated as your business grows. My designer, Josh London, offers a great SEO service. But you should also shop around to find the right person for your needs.
Remember, good, readable content with valuable information equals good SEO.
If you have any questions, comments, or corrections, please leave some comments below. It’s better to leave all comments here so everyone can benefit.
Thank you and good luck!